01 · My Story

Designer who thinks
like a builder.

I grew up in Yogyakarta, surrounded by batik patterns and pixel-art games in equal measure. Both taught me the same thing: good systems have rhythm, and every detail either earns its place or leaves.

UX DesignerYogyakarta → JakartaCS GraduateDog person
Yogyakarta, 2018
Yogyakarta, 2018
UGM Campus
UGM Campus
First design job
First design job
02 · TIMELINE

The path so far.

2000 · Origin

Born in Yogyakarta, raised on patterns.

Yogyakarta, Central Java

Yogyakarta is a city that takes craft seriously. Growing up surrounded by batik workshops and wayang puppet theater taught me early that design is never decoration — it's a language. My parents ran a small textile business; I spent afternoons watching dye patterns repeat across fabric, learning how systems create beauty without anyone trying to be beautiful.

YogyakartaEarly lifeCraft & systems
2018 · Education

Computer Science at UGM. Fell into design by accident.

@ Universitas Gadjah Mada

I enrolled in CS for the problem-solving, but a second-year HCI elective changed everything. I spent six hours building a wireframe that should have taken thirty minutes — and I didn't notice the time passing. That was the moment. I started volunteering to do UI work on every group project, then picked up freelance identity work for student organisations on the side.

Computer ScienceHCIFigma (v0.1 era)Freelance
Computer Science at UGM. Fell into design by accident.
2020 · First Job

Junior designer. Shipped more in 6 months than expected.

@ Startup (Jakarta)

Moved to Jakarta straight after graduation during a pandemic — not ideal timing, but it meant hiring was digital and geography didn't matter. Landed a junior role at a logistics startup where I was the only designer. Brutal, but I learned to work with ambiguity, ship fast, and defend design decisions to engineers who had every right to be skeptical of a new grad.

Solo designerB2B productDesign opsRemote-first
2021–2023 · Growth

Astra International. Scale, systems, and learning to lead.

@ Astra International — Jakarta

Joining Astra meant designing for 200+ internal users across a complex operational domain. I built my first real design system from scratch, ran usability tests with people who had never seen a prototype before, and learned that good UX at enterprise scale is 40% design and 60% stakeholder management.

Enterprise UXDesign systemUser researchStakeholder alignment
Astra International. Scale, systems, and learning to lead.
2024 · Now

Senior designer. Open to what's next.

Jakarta, Indonesia

Currently working on a mix of product design, design ops, and the occasional brand project. I'm interested in roles where design sits close to the product and engineering team — where I can see the thing I designed actually ship.

Open to workProduct designAI tools
Senior designer. Open to what's next.
03 · VALUES

How I work.

01
Design is a conversation.

I don't drop deliverables over the wall. The best work I've done has been in tight loops with engineers and product — where the spec evolved in Figma and in code at the same time.

02
Simpler, then simpler again.

My default move when something feels complicated is to remove a layer, not add one. Complexity is usually a sign that the problem isn't understood yet.

03
Ship it, then fix it.

Perfect is the enemy of learning. I'd rather put a 90% solution in front of real users than spend another sprint polishing something nobody's tested.

Right now
Available for senior UX
and product design roles.

Jakarta-based, open to remote. I work best on 0→1 product problems and systems that need to scale. If you're building something that deserves thoughtful design, let's talk.

Get in touch