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About me

I design enterprise software for teams working with complex operations, dense data, and internal workflows. Over 3+ years, I have led UI/UX across APAC projects in manufacturing, aerospace, FMCG, semiconductor, and industrial settings, while building a 100+ component design system with tokens, chart patterns, and developer handoff references.

Certifications
Google UX Design Professional Certificate
@ Coursera / Google
TypeProfessional Certificate
Issued2022, Avg. 95.90%
Google Project Management Professional Certificate
@ Coursera / Google
TypeProfessional Certificate
Issued2022, Avg. 96.36%
Alibaba Global Digital Talent Certification
@ Alibaba Group
TypeCertificate
Issued2021, Avg. 90.34%
IELTS Overall Band 7.5
@ IDP Education Ltd
TypeLanguage Certification
Issued2020 to 2023
Projects
CAD-IT Design System
View Case Study

CAD-IT Design System

A 100+ component design system with design tokens, light, dark, and wireframe modes, reusable chart patterns, and developer coding references. Built to standardize enterprise software delivery across company projects.

Enterprise CRM Platform
View Case Study

Enterprise CRM Platform

A 20+ module CRM platform covering research, persona development, information architecture, prototyping, UI design, and developer handoff. The work progressed into development before priorities shifted.

Industrial Control and IoT Dashboard Interfaces
View Case Study

Industrial Control and IoT Dashboard Interfaces

Dashboard and monitoring interfaces for industrial control, IoT telemetry, semiconductor, electronics, and manufacturing workflows. Contributed to projects that delivered an estimated THB 105M in combined cost savings.

User Experience (UX)UI DesignProduct DesignFigmaPrototypingWireframingResponsive DesignHigh-Fidelity DesignEnterprise SoftwareB2B SaaSDashboard DesignInternal ToolsDesign SystemsComponent LibrariesDesign TokensDeveloper HandoffUX ResearchUser InterviewsInformation ArchitecturePersona DevelopmentStakeholder ManagementTeam LeadershipQuality AssuranceAgile/ScrumUsability TestingDesign ReviewData VisualizationWorkflow DesignIndustrial UXIoT DashboardsApache EChartsDocumentationUser Experience (UX)UI DesignProduct DesignFigmaPrototypingWireframingResponsive DesignHigh-Fidelity DesignEnterprise SoftwareB2B SaaSDashboard DesignInternal ToolsDesign SystemsComponent LibrariesDesign TokensDeveloper HandoffUX ResearchUser InterviewsInformation ArchitecturePersona DevelopmentStakeholder ManagementTeam LeadershipQuality AssuranceAgile/ScrumUsability TestingDesign ReviewData VisualizationWorkflow DesignIndustrial UXIoT DashboardsApache EChartsDocumentation
Education
Aug 2018Aug 2022
Bachelor of Computer Science, Cum Laude
@ Universitas Gadjah Mada

GPA 3.70 / 4.00. English-language computer science program with thesis published in IEEE and presented at ICITEE 2022.

Jan 2020Jan 2021
Semester Exchange, Cyber Entrepreneurship
@ Universiti Tun Hussein Onn Malaysia

GPA 4.00. Semester exchange focused on cyber entrepreneurship.

My StoryView all
Yogyakarta, 2018
Yogyakarta, 2018
UGM Campus
UGM Campus
First design job
First design job

Try moving things around :)

Work Experience
UI/UX Lead
@ CAD-IT Consultants
Jan 2024Present

Lead UI/UX across enterprise software for distribution operations, aerospace and defense w…

Jan 2024Present

Lead UI/UX across enterprise software for distribution operations, aerospace and defense workflows, CRM, industrial control, and IoT dashboard work. Own the CAD-IT design system, guide a 5 designer team, and tighten research, prototyping, QA, and developer handoff across APAC delivery teams.

Impact & Skills Learned
UI/UX LeadershipEnterprise SoftwareDesign SystemsQA
UI/UX Designer
@ CAD-IT Consultants
Jan 2023Dec 2023

Delivered UX and UI across 21 client and internal projects spanning semiconductor, automot…

Jan 2023Dec 2023

Delivered UX and UI across 21 client and internal projects spanning semiconductor, automotive, steel, and industrial manufacturing sectors. Initiated the CAD-IT Design System, designed IoT monitoring dashboards, and supported marketing platform and event design work.

Impact & Skills Learned
Dashboard DesignIoT InterfacesComponent LibrariesFigma
UX Designer Intern
@ Bukit Vista
Sep 2021Dec 2021

Designed responsive hospitality partner workflows, improved onboarding practices, and buil…

Sep 2021Dec 2021

Designed responsive hospitality partner workflows, improved onboarding practices, and built reusable UI components that reduced preparation time for future projects.

Impact & Skills Learned
Responsive DesignComponent LibraryMobile UX
Project Manager
@ Roomansa
Sep 2021Nov 2021

Worked with product and engineering teams to improve counseling onboarding, rebuild the we…

Sep 2021Nov 2021

Worked with product and engineering teams to improve counseling onboarding, rebuild the website for mobile responsiveness, and explore AI-assisted diagnosis flows.

Impact & Skills Learned
Product StrategyOnboardingCross-functional
Global Digital Talent Candidate
@ Alibaba Group
Mar 2021Aug 2021

Founded and led a student-focused mental health startup concept inside the Alibaba incubat…

Mar 2021Aug 2021

Founded and led a student-focused mental health startup concept inside the Alibaba incubator program, coordinating product flow reviews, competitive analysis, and market positioning work.

Impact & Skills Learned
Startup IncubationTeam LeadershipMarket Research